Assor, new generation insurance



The company Assor is an independent insurance broker that specialises in the creation and management of products specifically aimed at private individuals and which are distributed through networks of influencers.
The company Assor positions itself some way from the standard offers, preferring to concentrate on niche products, sometimes in its own name, sometimes as a white label, in the fields of car, motorcycle, domestic and personal insurance.

The products are for the most part distributed by automobile dealers, motorcycle dealers, banking networks, specialised distribution groups, property managers, etc., but also via insurance auxiliaries and the Internet.

The key dates



September 2000:

  • Creation of the company Assor by Stéphane Verdeil.
  • Launch of car insurance through specialist distribution networks and second-hand vehicle dealer networks.


March 2003:

  • Launch of property insurance.
  • Acquisition of a Comprehensive Property portfolio.


April 2003:

  • Launch of credit insurance.
  • Acquisition of a broker company specialising in credit insurance.


November 2003:

  • Launch of motorcycle insurance.
  • Acquisition of a company specialising in motorcycle insurance.


January 2004:



June 2004:

  • Assor enters the 2003 ranking of the 100 leading French brokers in 91st position.


April 2005:

  • Start-up of the personal insurance business
  • Acquisition of a Life Insurance portfolio.
  • Strengthening of the property business through the acquisition of a company specialising in the insurance coverage for Unpaid Rent.


June 2005:

  • Assor moves up to 61st place in the 2004 ranking of the 100 leading French brokers.


October 2005:

  • Assor continues to grow internationally via the launch of motorcycle insurance in Spain: http://www.assor.es
  • Takeover of the Harley Davidson portfolio.


November 2005:

  • Opening of a regional Assor office in Lyon.


January 2006:

  • Refocus on our core business with the sell-off of our insurance credit business.
  • The Assor Group goes into the top 50 French brokers in the 2005 ranking.


May 2006:

  • Launch of “Aggravated Risk” car insurance.


In the course of 2006:

  • Opening of Assor Italy.